Cultural Festivals
5th Most Beautiful Villages Festival
Sat, Oct 24, 2026, 11:00–17:30 · Tokyo Port City Takeshiba 1F, Minato
Dates
- Sat, Oct 24, 2026, 11:00–17:30
About this event
Summary22 towns and villages from across Japan gather in Tokyo to showcase their unique culture, food, and traditions.
Highlights
- Experience local specialties and dishes made with regional ingredients.
- Watch and interact with three traditional performing arts: Echizen Oiwake, Amami Shima-uta, and Sōru Lion Dance.
- Discover travel itineraries for one- or two-night stays at the Beautiful Village Travel Information Center.
- Connect with villages through the Beautiful Village Support Plaza, featuring hometown tax programs and local product sales.
- Participate in the Village Diagnosis quiz and vote for your next destination on a large map of Japan.
Details
Representatives from 22 towns and regions, including local government officials, tourism professionals, and traditional arts performers, will share the charm of their areas. Visitors can enjoy seasonal landscapes, local food, and culture directly from the people who know the villages best. The event features a variety of local products such as cheese, drinking yogurt, craft beer, fruits, jams, tea, sweets made with cherry leaves, and black sugar shochu. Food stalls and mobile kitchens will serve dishes using ingredients from the participating villages. The Beautiful Village Support Plaza offers ways to support local communities through the furusato nozei (hometown tax) program and purchasing local goods. This free event coincides with the Tokyo Bay Grand Fireworks Festival, providing a unique opportunity to experience the beauty of Japan's rural areas in the heart of Tokyo.
