Cultural Festivals
Tokyo Toy Festival
Oct 10 – Oct 11, 2026 · Tokyo Toy Museum, Yotsuya Hiroba · Shinjuku, Tokyo
Dates
- Oct 10 – Oct 11, 2026
About this event
SummaryThe Tokyo Toy Festival transforms the downtown school building into a vibrant celebration of play, featuring over 300 experts and the largest number of exhibitors in its history.
Highlights
- Over 300 play specialists, including toy consultants and street performers, from across the country.
- 110 rotating booths at the Toy Market offering crafting with natural materials and felt.
- Street performances including juggling, balloon art, and Shishi-mai (lion dances).
- "Ki-iku" (learning through wood) activities and analog games.
- Competition against experts in board games, Othello, and Tousenkō (traditional Japanese game).
- Access to award-winning and "Ki-iku" toys at the Tokyo Toy Museum.
Details
The event brings together diverse play cultures through the sale of handmade toys, craft workshops, and interactive experiences. The Toy Market allows visitors to engage with toy consultants in a rotating format. The Performance Stage showcases traditional and modern street arts. The Forest's Bounty Children's Fair focuses on educational play and competitive games. Visitors can explore the Tokyo Toy Museum to interact with unique toy collections.
