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Cultural Festivals

Japanese Tea Collection 2026

Sat, Sep 26, 10:00–17:00 · Sun, Sep 27, 10:30–11:30 · Dai Nippon Chadō Gakkai, Shinjuku · Tokyo

Dates

  • Sat, Sep 26, 2026, 10:00–17:00
  • Sun, Sep 27, 2026, 10:30–11:30

About this event

Summary
Experience the diverse charms of Japanese tea at the fourth annual "Japan Tea Collection 2026" festival, featuring a comprehensive market, tea ceremony experiences, and expert seminars.

Highlights
  • Visit the "Japan Tea Market" to meet 22 producers and tea merchants from across Japan, including Kagoshima, Kyoto, and Saitama.
  • Sample a wide variety of teas, including sencha, hojicha, matcha, and Japanese black tea.
  • Participate in tea ceremony experiences focusing on etiquette and the design of Japanese spaces.
  • Attend seminars led by experts to learn about the history, culture, and latest trends in Japanese tea.


Details
The event offers a full day of drinking, buying, experiencing, and learning about Japanese tea. The market features unique teas from various regions, allowing attendees to compare and contrast flavors directly with producers. Special attention is given to Sayama tea from Saitama Prefecture, with specific producers participating on different days. The tea ceremony experience is hosted by the Dai Nihon Chadokai (Great Japan Tea Ceremony Association) in a spacious Japanese-style room. No prior experience is required for the tea ceremony sessions. The event aims to promote tea culture and develop talent, adapting to modern lifestyles while respecting tradition. Attendees can discover the diversity of Japanese tea beyond matcha, exploring the unique characteristics of each region and the thoughts of the producers. The event connects producers and consumers, offering a chance to experience the current state and future of Japanese tea.

Schedule
  • Tea Ceremony Experience 1: "Bringing Japanese Aesthetics into Your Life: Learning Beautiful Etiquette Through Tea Ceremony" - Learn basic etiquette such as walking and sitting on tatami mats.
  • Tea Ceremony Experience 2: "Learning About Japanese Spaces: The Design of Japanese Rooms and the Message of the Tokonoma" - Discover the meaning behind the tokonoma (alcove) and hanging scrolls.
  • Tea Ceremony Experience 3: "Matcha Experience Starting with the Chaki" - Explore the depth of matcha.
  • Japanese Tea Seminars: Topics include "The Newest History of Matcha," "Modern World Expos and Tea," "History of Japanese Tea Cafes," "Matcha Sparkling Workshop," and "The Cutting Edge of Japanese Tea." A specific seminar on "Three Producers Discuss the Current State of Sayama Black Tea" is also available.

Event details come from organizers' websites and web searches. They are not guaranteed to be accurate. Check the official website before you go. Times are Japan time (JST).