Food Festivals
36th Hokkaido Fair
Oct 1 – Oct 4, 10:00–19:00 · Yoyogi Park Event Plaza, Keyaki Avenue, Shibuya · Tokyo
Dates
- Oct 1 – Oct 4, 2026, 10:00–19:00
About this event
SummaryThe 36th Hokkaido Fair in Yoyogi is a major outdoor culinary festival celebrating the flavors of Hokkaido.
Highlights
• Approximately 70 booths featuring famous restaurants and hidden gems from Hokkaido.
• Freshly prepared seafood bowls, seafood dishes, and Jingisukan (grilled mutton).
• Special "Hokkaido Morning" promotions with discounted gourmet items on weekdays.
• Lottery for Sapporo Black Label beer purchasers to win discount vouchers.
• Unique local dishes like Hokuriku's Jumbo Potato with Butter and Salted Pollock.
Details
Organized by Kitanippon Advertising Co., Ltd., this beloved autumn tradition showcases a diverse selection of Hokkaido's unique seafood and meat products. The event gathers exhibitors based in Hokkaido to offer culinary delights in an outdoor setting. Special features include the "Hokkaido Morning" specials where popular gourmet options are available at discounted prices on weekdays. A lottery is held daily for the first 100 Sapporo Black Label draft beer purchasers each day, offering a chance to win discount vouchers. The fair brings together approximately 70 stores, including well-known restaurants and unique local vendors, allowing visitors to enjoy Hokkaido's unique cuisine such as seafood bowls and grilled mutton prepared fresh on-site. Specific menu items include Hokuriku's Jumbo Potato with Butter and Salted Pollock and Hokkaido Butter Soy Sauce Grilled Shiitake Mushrooms. The event is designed to let visitors savor the autumn flavors of Hokkaido in Tokyo.
