Farmers & Food Markets
Nippon National Product Exhibition 2026
Nov 20 – Nov 22, 10:00–19:00 · Ikebukuro Sunshine City Exhibition Hall A and B, Toshima · Tokyo
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Dates
- Nov 20 – Nov 22, 2026
- 10:00–19:00
About this event
SummaryA free annual exhibition showcasing local foods and merchandise from across Japan.
Highlights
• Japan’s largest food court featuring regional specialties
• Exclusive original products available only at this event
• Sake Zuki Yokochō (Sake Alley) with expanded food pairings
• Sweets Select with Hitokuchi Select tasting portions
• Daily talk shows with official ambassadors and celebrity guests
• Mirai e Tsunagu Fukkō Marche supporting earthquake reconstruction efforts
• First-time implementation of cashless payments in all stores
Details
The 38th edition of the Nippon National Product Exhibition features over 200 exhibitors from all 47 prefectures. The event includes a Prefectural Local Food Court offering soul food from various regions. Visitors can enjoy the Drink Stand featuring regionally inspired beverages and the Sake Alley with dishes designed to pair with sake. The Sweets Select area presents popular sweets from vendors inducted into the Snack Ranking Hall of Fame, including the new Hitokuchi Select option for small-portion tasting. Entertainment includes talk shows with Takasa Hifumi as the official ambassador, alongside guests such as Aiba Ai, actress Sahara, Nagase Shizuka, and former sumo wrestler Tachanoshime. The Mirai e Tsunagu Fukkō Marche highlights products and businesses from areas affected by the Great East Japan Earthquake, Kumamoto Earthquake, and Noto Peninsula Earthquake to promote recovery and regional appeal. Cashless payment systems are supported for convenience, excluding 2D code payments.
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